Why Online Casinos are Leveraging the Power of Celebrities
The online gaming industry has existed in one form or another since the earliest days of the Internet. However, celebrities tended to stay away from promoting such platforms until relatively recently. We are now beginning to see an influx of well-known names who choose to promote a host of popular casino games. Why is this the case? What has changed? What benefits can the casinos and gaming platforms themselves expect to experience from such promotional campaigns? These are three interesting questions which deserve a bit more attention.
Why Have Celebrities Flocked to the Online Gaming Community?
The most obvious answer to this question involves the power of endorsements. For example, sports figures such as Michael Jordan and Lionel Messi have made millions off of global publicity campaigns. While this is somewhat true in reference to the online gaming community, we need to look a bit deeper.
The first motivating factor is now a question of exposure. Some of the most popular online casinos are accessed by millions of players each and every day. So, it only stands to reason that celebrities are choosing such platforms in order to increase their fan base.
However, what about well-established individuals such as Chuck Norris, Bruce Willis and Paul Hogan? As these celebrities certainly do not need the extra publicity, we have to imagine that such moves are merely ways to follow their hobbies. After all, it only stands to reason that they would be provided with free memberships in return for such powerful sponsorship capabilities.
How Can Online Platforms Benefit as a Result?
In terms of the casino websites themselves, there are indeed a host of amazing advantages. First and foremost, utilising the power of celebrities is an excellent way to promote their latest rewards packages. For example, let’s take this list of free spins offers. While certainly attractive in their own right, the fact of the matter is that they might not be able to obtain an adequate amount of online exposure without the help of well-known personalities.
Another issue that we should address involves reputation. One of the additional reasons why celebrities are often used to endorse a product is the fact that their support signifies trustworthiness and transparency. This is the same reason why social media influencers have become increasingly important over the years. In other words, a casino that is able to employ a celebrity within its sales and marketing campaigns will illustrate that it has the ability to offer quality products and services.
Most experts predict that even more celebrities will take a foray into the world of online gaming. Whether to experience the games themselves or to become paid endorsers, there is no doubt that their presence will increase. This is excellent news for online casinos and similar platforms, as their popularity is likely to grow as a result. So, do not be surprised if you soon see your favourite celebrity promoting a game of online slots or a few rounds of blackjack.
Garon Cockrell is the Founder and Editor of Pop Culture Beast and host of The Pop Culture Beast Show. He founded the site over seven years ago to have a place on the internet to write about the things he loved. Since then, Garon has become a best-selling author (Demonic and Other Tales), an award winning screenwriter (Best Screenplay 2013 Motor City Nightmares Film Festival), and a cast member on the top rated podcast, Never Not Funny.